A simplified 6-step process and 10 Frequently Asked Questions would help innovators better appreciate TRLs, a 1-to-9 scale to monitor the progress of an innovation.
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NEXT NOBEL WINNERS IN ECONOMICS MAY BE RETAILING SCHOLARS
The new economy characterized by such themes as sharing economy, collaborative consumption, and micro entrepreneurship vastly extends the research domain of retailing scholars.
TECHNOLOGY READINESS LEVEL (TRL) MATH FOR INNOVATIVE SMES
We need systematic and shared views of managing innovation, lowering market risks, making smart investments, and establishing product-market fit.
