Kevin Roberts

I am not easily impressed by someone, whoever he is, a professor, an artist or a colleague. BUT, Kevin Roberts has become an exception. As soon as I watched his speech on lovemarks, I felt connected to both him and his ideas. He is a brother to me since then. He is so warm and friendly. His timeless ideas and inspirational speeches are just as defined in his blog tagline “one from the heart.” Although his blog is full of information about his life and work, I also ‘shared’ some notes just to ‘see’ him here with me and to ‘improve’ :) Eventually he is a lovemark, too, isn’t he?

Kevin Roberts is the CEO Worldwide of Saatchi & Saatchi, one of the world’s leading creative organizations, for the last 16 years. Under his leadership, Saatchi & Saatchi has achieved record financial performance and outstanding creative success in advertising. He started his career in the late 1960s with iconic London fashion house Mary Quant. Among other positions he held are senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East, CEO of Pepsi-Cola Middle East and later in Canada, COO with Lion Nathan. He is the author of several books, holder of a few honorary degress from reputable universities, and a popular speaker in all over the world. He is married with four children and lives mostly in New York, England, and New Zealand.

His major books

The Lovemarks Effect: Winning in the Consumer Revolution (2006) website
Sisomo: The Future on Screen (2005) website
Lovemarks: The Future Beyond Brands (2004)

A few quotes

Brands build Loyalty for a Reason. Lovemarks inspire Loyalty Beyond Reason.
Brands aim to be Irreplaceable. Lovemarks are Irresistible.

Radical thinking and execution drive business results. Revolution starts with language:
CEO as “Chief Excitement Officer” CIO as “Chief Ideas Officer” CMO as “Chief Magic Officer.”

Everyone talks about work-life balance but that’s just a crock. We’ve got to integrate our work and life.

If you must fail, do it fast, learn fast, and fix it faster.

Selected articles and interviews

This Is How You Suck Up to Your Agency’s Visiting Global CEO AdWeek, September 17, 2012
“Marketing is dead” says Saatchi & Saatchi CEO The Drum, April 25, 2012
All you need is love Director (cover story), March 2012
Saatchi CEO Kevin Roberts Declares Death of Marketing, Future of Movements @ MIDEM Billboard, January 30, 2012
Why You Should Be Asking Why Ad Age, July 12, 2011
Why Lovemarks Are More Valid Than Ever, or Welcome to the Age of Now Ad Age, February 14, 2011
In Times Like These, the Best Bet Is Winning Ugly Ad Age, May 11, 2009
Saatchi & Saatchi’s Kevin Roberts: Aiming for Blue, not Green Knowledge@Wharton Marketing, April 2, 2008
Saatchi & Saatchi’s Kevin Roberts: ‘It’s All about Getting to the Future First’ Knowledge@Wharton Marketing, April 2, 2008
Living in the Age of Attraction Ad Age, January 29, 2007
Lovemarks: How to create super evolved brands London Business Forum – Presentation Summary, May 24, 2006
Sisomo marks the dawn of the Screen Age Ad Age, November 7, 2005
Getting Emotional with… Kevin Roberts Design & Emotion, October 18, 2005
Cheerio! New York, June 12, 2005
Interview: Kevin Roberts PBS Frontline, Nov 9, 2004

Full-length speech and interview videos

Kevin explains the importance of infusing any business with Love at TEDxNavigli in 2013.

 Kevin gives a speech on Creative Leadership, the next radical order for solving problems and driving business results, Russia, 2012.

Kevin delivers his From Here to Forever keynote speech at MIDEM Visionary Monday 2012, France.

In this Meet The Boss interview, Kevin shares his life experiences and marketing ideas, 2011.

Kevin on the difference between getting things done and making things happen, New Zealand, 2010

Kevin speaks on advertising, career management, and lovemarks at the Newhouse School, 2010.

Kevin explains the foundation of his “lovemarks” idea in detail with real world examples at a Knowledge@Wharton interview, 2008.

More videos

Public lecture of Kevin on how to win with the unreasonable power of creativity, Russia, 2012 (57min.)
Kevin shares his ideas in an Entrepreneurs Club event, 2012 – Part I (20min.)  Part II (29min.)  Part III (12min.)  Part IV Q&A (10min.)
Kevin gives a keynote speech titled Start me Up in Riyadh, Saudi Arabia, 2012 (24min.)
Kevin teaches a Mindful Manager class on the Lancaster University Full-time MBA, 2011 Part I (5min.)  Part II (5min.)  Part III (5min.)
Ian Sanders talks to Kevin about how he juggles his multi-dimensional worklife, Paris, 2010 (13min.)
Braden Kelley interviews Kevin about mobile-consumer relationship and DOT campaign, 2009 (7min.)
Kevin talks to Marketing about his philosophy of winning ugly, ad agencies, and Saatchi’s operations in Asia Pacific, 2009 (7min.)
Kevin shares his opinions about winnig ugly, lovemarks, social media, retailing, and sustainability, 2009 (5min.)
Kevin’s speech on the commencement day at International University in Geneva, 2009 Part I (9min.)  Part II (7min.)  Part III (7min.)
Kevin speaks on Ideas as the Currency of the Future at the Wharton Leadership Lecture series, 2008 (10min.)
Kevin introduces a panel with brief thoughts on Branding today and tomorrow at Zeitgeist Europe 2007 (11min.)
Kevin offers 10 ideas to make magic citing lovemarks, sisomo and the atraction economy, Turkey, 2006 (56min.)
First video in Lovemarks’ Youtube channel where Kevin and New Yorkers talk about their Lovemarks, 2006 (3min.)

I appreciate Saatchi & Saatchi for their kindness :)

2 thoughts on “Kevin Roberts

  1. NickThanks for pushing the brnanidg idea here. Like yourself, I worked for many years as a graphic designer and art director much of that time for a lifestyle apparel brand.I think what a lot of people summarize as brnanidg is not completely accurate. Most think it’s their visual representation such as a logo and colors that match their letterhead and business cards. But it’s far deeper than that. It’s about looking at the industry you’re in and understanding where you fit within it and then representing that in your marketing efforts. Branding transcends the visual styles and is part of the way you approach your business. It’s the way you answer email, the way you speak to clients, the way you show up on set. Branding is you so it pays to spend some time thinking about how others see your brand.Thanks again for the post and all the great info you share.

  2. I used to work for Saatchi & Saatchi, and even had Kevin Roberts flying from New Zealand and exlpiinang about his concept… a great show man. Actually, it looks like it has evolved ; B4 he was saying a “brand is like a woman” (it was in France), but she can be either your wife (respect), or your mistress (sex) – the goal is to make your brand both (respectfull and attractive).You should maybe have a look at ROI’s DDB (a pretty good one too). ROI standing there for “relevance, originality and impact”.Anyway, any big advertising agencies have their own concepts – at the end they pretty much all look like the same, even if some might be more interesting than others.

Siz ne düşünüyorsunuz?

Aşağıya bilgilerinizi girin veya oturum açmak için bir simgeye tıklayın: Logosu hesabınızı kullanarak yorum yapıyorsunuz. Log Out / Değiştir )

Twitter resmi

Twitter hesabınızı kullanarak yorum yapıyorsunuz. Log Out / Değiştir )

Facebook fotoğrafı

Facebook hesabınızı kullanarak yorum yapıyorsunuz. Log Out / Değiştir )

Google+ fotoğrafı

Google+ hesabınızı kullanarak yorum yapıyorsunuz. Log Out / Değiştir )

Connecting to %s